Improving signage & info design of Public Transportation in Baltimore 

The MICA chapter of Design For America partnered with MTA Maryland on a project called BaltimoreLink, a complete rebranding and redesign of the city's public transportation system. The Design for America team presented user research, best practices, and design recommendations that could make new riders feel more safe and confident using public transportation.

old sign

Best Practicies

We analyzed world-class transit systems signage.

PROPOSED SOLUTION CONCEPT

BaltimoreLink roll out

In June of 2017, the BaltimoreLink rollout was completed; across the city, the old signs were replaced with new designs (credit to MTA Transportation Planner Marc Szarkowski). As MICA students, we were thrilled to have such an impact on the city we love!